Waters Edge, a prestigious and vibrant hotel located in the tranquil suburban landscapes of Colombo, is positioned at the brink of growth and is rising to face the challenges of the fast growing tourism industry. With massive development projects, including a 5 star hotel property and a sporting esplanade in progress; Waters Edge is looking for individuals who have the verve to plunge into a world of opportunities.
Digital Marketing Executive
- Implementing strategies to drive online traffic to the company website
- Tracking conversion rates and making improvements to all digital marketing platforms
- Implementing digital marketing campaigns including tracking and reporting
- Utilizing a range of techniques including SEO, PPC, sponsored Posts, etc.
- Implementing the social media strategy for the company
- Implementing online brand and product campaigns to raise brand awareness
- Improving the usability, design, content and conversion of the company websites and digital platforms
- Conduct customer research, market conditions and competitor data
- Review new technologies and keep the company at the forefront of development in digital marketing
- Create digital advertisements by utilizing adobe creative suite
- Assist with all photo and video shoots for the hotel
- Take pictures of the hotels current events/promotions and ensure due publicity on all digital platforms
- Respond to general customer enquiries via all digital platforms
- Maintain high customer engagement levels on all digital marketing platforms
- Assisting the marketing department with any other responsibilities when necessary
- Participating in creative brainstorms
Qualifications and Technical skills:
- Strong understanding of current online marketing concepts and best practices is a must
- Experience in ecommerce, SEO, PPC , Social Media is required
- Strong creative skills and ability to utilize adobe creative suite
- A minimum 1 year experience in a similar capacity
- Must possess an excellent command of English communication skills.
- A degree or diploma in Marketing or related field will be an added advantage
- Google adwords and analytics certification will be an added advantage
